Podcasts – a benefit to my business?
in Employers

Podcasts – a benefit to my business?

On Monday night I gave a talk to the 93PercentClub in Guildford. This is a new organisation set up to provide a network of support and assistance to the 93% of the population who may want to enter the legal profession and attended a state school. I was the inaugural speaker and enjoyed giving a talk to a collection of law students on subjects as diverse as ‘high street law vs commercial law’, ‘nepotism in the legal profession’, ‘criminal law – avoid like the plague?’.

The organisers recorded the session for me via Zoom and I have uploaded it to our legal recruitment blog here:

https://legalrecruitment.blogspot.com/2021/03/podcast-talk-by-jonathan-fagan-high.html

But what value is this audio recording to the standing of our website?

Getting a double dose of SEO from your podcast

Podcasting has become the new thing to do for every well-regarded website, celebrity and journalist. You have the freedom to be your own radio station, say what you like, post it all over the internet and hope somebody, somewhere listens to it. It doesn’t really add very much at all to the SEO value of your website, because at the moment Google (as far as I know) is unable to detect the spoken word and use it to rank your website accordingly. Maybe this has changed or is about to change, but as it stands, your podcast is of value to all the people who want to listen it, but in terms of getting your website noticed is not likely to do very much at all.

However, there is an option to add value from your podcast to your website very easily, and this is through the use of transcription. If you record your podcast, get it transcribed and (once edited for the inevitable waffle!) you can have a full transcript of your podcast ready to upload on to your website as a blog entry or selection of articles.

This means that not only can anyone listen to your podcast who has their earphones in and is able to, but similarly anyone who wants to read it can do so as well.

Not only does this have issues in relation to disability access to your content, but it also means that you have increased the potential reach of your audience from just the audio audience to also the visual audience.

This can be very useful in relation to your SEO, because the search engines can now detect everything that you have said on your podcast and use it to rank your website. If you are lucky, it may even come up in the search engine rankings.

Naturally we should declare links to a transcription business, but the main purpose of the website is point out that offering to provide advice or talks to groups, particularly when online via Zoom or similar, can benefit your business.

If anyone wants to offer their own time to the Guildford 93Percent club please email Jess at 93percentclubguildford@gmail.com.

Jonathan Fagan

Jonathan Fagan LLM FIRP is Managing Director of Ten-Percent Legal Recruitment. He has been recruiting solicitors and legal support staff for law firms and in house legal departments for over 17 years and handles roles from junior fee earners through to partners and law firm sales/purchases. A non-practising solicitor on the Roll since 2000, he is also the author of a number of legal career books, which are available at www.legalcareercoaching.co.uk. You can contact Jonathan at cv@ten-percent.co.uk